HAFIZA AYESHA RIAZ. IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN CLOTHING SECTOR: A COMPARATIVE STUDY BETWEEN MALES AND FEMALES OF CENTRAL PUNJAB (LAHORE) AND SOUTHERN PUNJAB (MULTAN). Arabian Journal of Business and Management Review (Kuwait Chapter), [S. l.], v. 4, n. 9, p. 24–35, 2015. Disponível em: https://j.arabianjbmr.com/index.php/kcajbmr/article/view/845. Acesso em: 12 oct. 2025.