FIROUZEHAJIALIAKBARI; FARIMAH JAFARLI. EXPLAINING THE EFFECT OF PERSONALITY OF ACTIVE AND RESPONSIBLE BRANDS ON BRAND EXPERIENCE AND COMMUNICATION STRUCTURE (CASE STUDY: USERS OF PRODUCTS SNOWA. Arabian Journal of Business and Management Review (Kuwait Chapter), [S. l.], v. 8, n. 3, p. 44–53, 2019. Disponível em: https://j.arabianjbmr.com/index.php/kcajbmr/article/view/1051. Acesso em: 16 dec. 2025.