EXAMINING THE IMPACT OF MENTAL ACCOUNTING ON THE INVESTMENT DECISIONS IN THE TEHRAN STOCK EXCHANGE. International Journal of Accounting Research (IJAR), [S. l.], v. 1, n. 5, p. 6–10, 2013. Disponível em: https://j.arabianjbmr.com/index.php/ijar/article/view/24. Acesso em: 24 jul. 2026.