CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND ITS IMPACT ON SERVICE PERFORMANCE OF ORGANIZATION. International Journal of Accounting Research (IJAR), [S. l.], v. 3, n. 2, p. 41–44, 2017. Disponível em: https://j.arabianjbmr.com/index.php/ijar/article/view/114. Acesso em: 6 aug. 2026.