INVESTIGATING CRITICAL FACTORS INFLUENCING ACCEPTANCE AND MARKETING STRATEGIES OF ISLAMIC BANKING SERVICES IN MALAYSIA. International Journal of Accounting Research (IJAR), [S. l.], v. 1, n. 10, p. 41–49, 2014. Disponível em: https://j.arabianjbmr.com/index.php/ijar/article/view/46. Acesso em: 19 sep. 2026.