IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN CLOTHING SECTOR: A COMPARATIVE STUDY BETWEEN MALES AND FEMALES OF CENTRAL PUNJAB (LAHORE) AND SOUTHERN PUNJAB (MULTAN). AJBMR [Internet]. 2015 May 5 [cited 2026 Jun. 11];4(9):24-35. Available from: https://j.arabianjbmr.com/index.php/ajbmr/article/view/845