“AN EMPIRICAL STUDY ON BRAND IMAGE AND CUSTOMERS’ WILLINGNESS TO PAY A PRICE PREMIUM FOR PACKAGED FOOD BRANDS”. Arabian Journal of Business and Management Review (AJBMR) 5, no. 1 (September 5, 2015): 111–126. Accessed September 10, 2026. https://j.arabianjbmr.com/index.php/ajbmr/article/view/867.