“IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN CLOTHING SECTOR: A COMPARATIVE STUDY BETWEEN MALES AND FEMALES OF CENTRAL PUNJAB (LAHORE) AND SOUTHERN PUNJAB (MULTAN)”. Arabian Journal of Business and Management Review (AJBMR) 4, no. 9 (May 5, 2015): 24–35. Accessed June 11, 2026. https://j.arabianjbmr.com/index.php/ajbmr/article/view/845.