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“IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN CLOTHING SECTOR: A COMPARATIVE STUDY BETWEEN MALES AND FEMALES OF CENTRAL PUNJAB (LAHORE) AND SOUTHERN PUNJAB (MULTAN)”, AJBMR, vol. 4, no. 9, pp. 24–35, May 2015, doi: 10.65453/ajbmr.v4i9.845.