[1]
“PURCHASE INTENTION FOR Α PRIVATE LABEL BRAND: DIRECT IMPACT OF FACTORS INCLUDING PRICE SENSITIVITY, UNDERSTANDING BRAND, IMAGE OF PRIVATE BRANDS AND MENTAL IMAGE OF STORE; (CASE STUDY: ETKA CHAIN STORES)”, AJBMR, vol. 3, no. 7, pp. 417–426, Mar. 2014, doi: 10.65453/ajbmr.v3i7.604.