“IMPACT OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR IN CLOTHING SECTOR: A COMPARATIVE STUDY BETWEEN MALES AND FEMALES OF CENTRAL PUNJAB (LAHORE) AND SOUTHERN PUNJAB (MULTAN)” (2015) Arabian Journal of Business and Management Review (AJBMR), 4(9), pp. 24–35. doi:10.65453/ajbmr.v4i9.845.