UDAIGIRI, M. N. Green marketing and consumer behavior: A meta-analysis of sustainability-driven purchase decisions. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 15, n. 1, p. 21–25, 2026. DOI: 10.65453/ajbmr.v15i1.1404. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1404. Acesso em: 26 apr. 2026.