THE EFFECT OF CLOUD COMPUTING ON EFFECTIVENESS OF CUSTOMER RELATION MANAGEMENT IN ELECTRONIC BANKING INDUSTRY: A CASE STUDY of EGHTESAD NOVIN BANK. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 5, n. 8, p. 50–61, 2016. DOI: 10.65453/ajbmr.v5i8.909. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/909. Acesso em: 27 jul. 2026.