IMPACT OF CONSUMER CENTRIC MARKETING MIX ELEMENTS ON CONSUMER BUYING BEHAVIOR; AN EMPIRICAL INVESTIGATION IN CONTEXT OF FMCG INDUSTRY OF PAKISTAN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 5, n. 5, p. 30–42, 2016. DOI: 10.65453/ajbmr.v5i5.890. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/890. Acesso em: 10 sep. 2026.