THE ANTECEDENTS AND CONCEQUENCES OF BRAND PRESTIGE IN SMARTPHONE INDUSTRY IN IRAN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 5, n. 4, p. 16–41, 2015. DOI: 10.65453/ajbmr.v5i4.884. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/884. Acesso em: 13 sep. 2026.