AN EMPIRICAL STUDY ON BRAND IMAGE AND CUSTOMERS’ WILLINGNESS TO PAY A PRICE PREMIUM FOR PACKAGED FOOD BRANDS. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 5, n. 1, p. 111–126, 2015. DOI: 10.65453/ajbmr.v5i1.867. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/867. Acesso em: 12 sep. 2026.