MANAGING BRAND AND COMPETITION CAPACITY OF FIRMS. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 10, p. 183–188, 2014. DOI: 10.65453/ajbmr.v3i10.718. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/718. Acesso em: 11 jun. 2026.