PURCHASE INTENTION FOR Α PRIVATE LABEL BRAND: DIRECT IMPACT OF FACTORS INCLUDING PRICE SENSITIVITY, UNDERSTANDING BRAND, IMAGE OF PRIVATE BRANDS AND MENTAL IMAGE OF STORE; (CASE STUDY: ETKA CHAIN STORES). Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 7, p. 417–426, 2014. DOI: 10.65453/ajbmr.v3i7.604. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/604. Acesso em: 12 sep. 2026.