THE ROLE OF CUSTOMER’S BELIEVABILITY AND ATTITUDE IN GREEN PURCHASE INTENTION. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 7, p. 242–248, 2014. DOI: 10.65453/ajbmr.v3i7.589. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/589. Acesso em: 26 jul. 2026.