DETERMINATION AND PRIORITIZATION OF PRODUCT DESIGN SPECIFICATIONS WITH KANSEI ENGINEERING APPROACH; (CASE STUDY: PACKING DESIGNATION OF NEW HEALTH PRODUCT OF FIROUZ HEALTH GROUP). Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 7, p. 153–169, 2014. DOI: 10.65453/ajbmr.v3i7.582. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/582. Acesso em: 11 jun. 2026.