DIVERSIFICATION STRATEGY, A WAY TOWARD THE COMPETITIVE ADVANTAGE. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 1, p. 23–27, 2013. DOI: 10.65453/ajbmr.v3i1.464. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/464. Acesso em: 11 jun. 2026.