MARKETING MIX AND CONSUMER BEHAVIOR. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 12, p. 83–58, 2013. DOI: 10.65453/ajbmr.v2i12.449. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/449. Acesso em: 11 jun. 2026.