THE IMPACT OF PRODUCT INNOVATION ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 5, p. 135–142, 2013. DOI: 10.65453/ajbmr.v2i5.375. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/375. Acesso em: 10 sep. 2026.