THE DIFFERENTIAL ROLES OF BRAND CREDIBILITY AND BRAND PRESTIGE IN THE CUSTOMERS’ PURCHASE INTENTION. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 4, p. 1–9, 2012. DOI: 10.65453/ajbmr.v2i4.343. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/343. Acesso em: 26 jul. 2026.