APPRAISAL OF THE PRACTICAL APPLICATION OF MARKETING RESEARCH BY SMEs IN NIGERIA. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 2, p. 27–41, 2012. DOI: 10.65453/ajbmr.v2i2.326. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/326. Acesso em: 26 jul. 2026.