IMPERATIVES OF CUSTOMER RELATIONSHIP MANAGEMENT IN NIGERIA BANKING INDUSTRY. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 1, p. 59–72, 2012. DOI: 10.65453/ajbmr.v2i1.322. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/322. Acesso em: 27 jul. 2026.