A COMPARATIVE STUDY OF THE DIFFERENCES IN FAMILY COMMUNICATION AMONG YOUNG URBAN ADULT CONSUMERS AND THE DEVELOPMENT OF THEIR MATERIALISTIC VALUES: A DISCRIMINANT ANALYSIS . Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 1, n. 11, p. 142–156, 2012. DOI: 10.65453/ajbmr.v1i11.306. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/306. Acesso em: 11 jun. 2026.