The role of augmented reality in online shopping of apparels: A review of meaning, applications and user experience. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 13, n. 1, p. 1–4, 2024. DOI: 10.65453/ajbmr.v13i1.1204. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1204. Acesso em: 11 jun. 2026.