Using Humor to Sell Product: The Case of HEINEKEN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 9, n. 4, p. 154–168, 2020. DOI: 10.65453/ajbmr.v9i4.1076. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1076. Acesso em: 11 sep. 2026.