A STUDY ON CONSUMER PREFERENCES TOWARDS PURCHASING PERSONAL PRODUCTS IN RETAIL MALLS WITH REFERENCE TO SULTANATE OF OMAN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 9, n. 2, p. 56–62, 2020. DOI: 10.65453/ajbmr.v9i2.1065. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1065. Acesso em: 11 sep. 2026.