EXPLAINING THE EFFECT OF PERSONALITY OF ACTIVE AND RESPONSIBLE BRANDS ON BRAND EXPERIENCE AND COMMUNICATION STRUCTURE (CASE STUDY: USERS OF PRODUCTS SNOWA. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 8, n. 3, p. 44–53, 2019. DOI: 10.65453/ajbmr.v8i3.1051. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1051. Acesso em: 30 jul. 2026.