EFFECT OF CUSTOMER HETEROGENEITY ON RELATIONSHIP OF SATISFACTION-LOYALTY. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 7, n. 4, p. 107–117, 2018. DOI: 10.65453/ajbmr.v7i4.1037. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/1037. Acesso em: 11 sep. 2026.