A CONCEPTUAL AND OPERATIONAL DEFINITION OF BRAND EQUITY - A NEW APPROACH. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 6, n. 11, p. 1–9, 2017. DOI: 10.65453/ajbmr.v6i11.999. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/999. Acesso em: 12 sep. 2026.