THE IMPACT OF ADVERTISING TO ATTRACT CUSTOMERS IN EBANKING SERVICES: A CASE STUDY OF THE BRANCHES OF MELLI BANK IN WEST OF MAZANDARAN PROVINCE-IRAN. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 5, n. 12, p. 91–100, 2016. DOI: 10.65453/ajbmr.v5i12.936. Disponível em: https://j.arabianjbmr.com/index.php/ajbmr/article/view/936. Acesso em: 12 sep. 2026.