ROLE OF TOTAL QUALITY MANAGEMENT IN COMPETITION BUSINESS

Authors

  • Ebrahim Chirani Department of Business Management, Rasht Branch, Islamic Azad University, Guilan, Iran
  • Mahdie Nourpash Department of Science and Research Branch, Islamic Azad University, Guilan, Iran

DOI:

https://doi.org/10.65453/ajbmr.v2i11.440

Keywords:

Total Quality Management, Customer, Quality

Abstract

In this research, we pay attention to concept and characteristics of Total Quality Management, models and their application. TQM is considered as one of the important and effective tools for productivity and facing environment rapid changes in national and global levels. The main focus in TQM is paying attention to customers and a successful company is one which knows customer and satisfy his needs.

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Published

05-07-2013

How to Cite

ROLE OF TOTAL QUALITY MANAGEMENT IN COMPETITION BUSINESS. (2013). Arabian Journal of Business and Management Review (AJBMR), 2(11), 71-75. https://doi.org/10.65453/ajbmr.v2i11.440

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