ROLE OF INFORMATIONAL SYSTEMS ON MARKETING

Abstract

Nowadays information is regarded as powerful resource and having required knowledge of customer requirements and related factors play key role at organizations. On the other hand, through developing effective factors on success activities, it is required for having enough knowledge about these factors. Therefore, those managers are successful having highest and most important information for making correct decision. If management is defined as foresightedness it is equivalent to information management. This research examines marketing informational system and its role on improving decision making for marketing managers in
different organizations and corrects application of information on decision making process.