DETERMINATION AND PRIORITIZATION OF PRODUCT DESIGN SPECIFICATIONS WITH KANSEI ENGINEERING APPROACH; (CASE STUDY: PACKING DESIGNATION OF NEW HEALTH PRODUCT OF FIROUZ HEALTH GROUP). AJBMR [Internet]. 2014 Mar. 5 [cited 2026 Oct. 28];3(7):153-69. Available from: http://j.arabianjbmr.com/index.php/ajbmr/article/view/582