PERCEPTIONS OF CAPE METROPOLE RESIDENTS ON THE EFFECTIVENESS OF TOURISM MARKETING STRATEGIES OF THE WEST COAST REGION, OF THE WESTERN CAPE. AJBMR [Internet]. 2012 Aug. 5 [cited 2026 Oct. 28];1(12):49-6. Available from: http://j.arabianjbmr.com/index.php/ajbmr/article/view/310