“THE STUDY ON THE EFFECTS OF ENVIRONMENTAL QUALITY, FOOD AND RESTAURANT SERVICES ON MENTAL IMAGE OF THE RESTAURANT, CUSTOMER PERCEIVED VALUE, CUSTOMER SATISFACTION AND CUSTOMER BEHAVIORAL INTENTIONS: (CASE STUDY OF BOROUJERD’S RESTAURANTS)”. Arabian Journal of Business and Management Review (AJBMR), vol. 3, no. 10, June 2014, pp. 261-72, https://doi.org/10.65453/ajbmr.v3i10.726.