CASE STUDY OF HOTEL TAJ IN THE CONTEXT OF CRM AND CUSTOMER RETENTION. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 4, n. 7, p. 1–8, 2015. DOI: 10.65453/ajbmr.v4i7.832. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/832. Acesso em: 28 oct. 2026.