STUDY OF BRAND EFFECT ON LOYALTY OF THE IMPORTED AUTOMOBILES’ CUSTOMERS IN IRAN (CASE STUDY: IRTOYA COMPANY). Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 4, n. 1, p. 139–147, 2014. DOI: 10.65453/ajbmr.v4i1.501. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/501. Acesso em: 28 oct. 2026.