THE EFFECTS OF RELATIONSHIP ORIENTED MARKETING AND THE FEATURES OF THE PRODUCT ON REALIZATION AND CUSTOMER ACCEPTANCE OF INVESTMENT AND LIFE INSURANCE. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 10, p. 358–369, 2014. DOI: 10.65453/ajbmr.v3i10.735. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/735. Acesso em: 28 oct. 2026.