EFFECTS OF DEVELOPING AND IMPLEMENTING STRATEGY ON FIRM PERFORMANCE; (CAST STUDY: IRAN KHODRO COMPANY (IKCO) SALES AND MARKETING ENTITY). Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 9, p. 359–376, 2014. DOI: 10.65453/ajbmr.v3i9.670. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/670. Acesso em: 28 oct. 2026.