THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON THE BRAND PREFERENCE IN BANKING INDUSTRY; (THE CASE STUDY: BANKS OF MELLAT AND REFAH IN IRAN). Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 7, p. 476–487, 2014. DOI: 10.65453/ajbmr.v3i7.601. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/601. Acesso em: 28 oct. 2026.