DL IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY CHAIN HOTEL. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 7, p. 226–241, 2014. DOI: 10.65453/ajbmr.v3i7.588. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/588. Acesso em: 11 jun. 2026.