BRAND EQUITY AND COUNTRY OF ORIGIN MODEL IN PHARMACEUTICAL INDUSTRY. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 6, p. 137–146, 2014. DOI: 10.65453/ajbmr.v3i6.554. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/554. Acesso em: 28 oct. 2026.