IDENTIFYING FACTORS AFFECTING CREATING POSITIVE IN AUDIENCES’ ATTITUDE TOWARDS TELEVISION ADVERTISING FROM ALBORZ AZAD UNIVERSITY STUDENTS’ POINT OF VIEW. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 3, n. 6, p. 54–67, 2014. DOI: 10.65453/ajbmr.v3i6.546. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/546. Acesso em: 28 oct. 2026.