COMPARATIVE STUDY OF TRADITIONAL AND ONLINE MARKETING MIX WILLINGNESS TO PURCHASE THE CULTURAL PRODUCTS . Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 11, p. 33–47, 2013. DOI: 10.65453/ajbmr.v2i11.437. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/437. Acesso em: 28 oct. 2026.