Political Brand: role of social agents as a promotional tool for the development of political interest. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 2, n. 2, p. 42–55, 2012. DOI: 10.65453/ajbmr.v2i2.327. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/327. Acesso em: 28 oct. 2026.