Mainstreaming data-driven marketing: Widespread adoption and integration in the digital economy. Arabian Journal of Business and Management Review (AJBMR), [S. l.], v. 14, n. 3, p. 87–91, 2025. DOI: 10.65453/ajbmr.v14i3.1322. Disponível em: http://j.arabianjbmr.com/index.php/ajbmr/article/view/1322. Acesso em: 29 oct. 2026.